Campaign Case Study

iQOO x MANIAC

Product Launch | Adoption & Scale

2024

Overview

Maniac partnered with iQOO to launch the Neo 10 & Neo 13, combining digital content with on-ground experiences to drive adoption.

Approach

A full-funnel campaign blending creator content, live engagement, and real-world gameplay experiences.

Execution

Digital2 Months

👥20 gaming creators

📱Reels, stories, daily live streams

On-GroundBGMI LAN Event

🎤11 creators hosted IRL meetups

🎮20,000+ attendees

📲Creator zones with fan interactions

⚡Live gameplay on iQOO devices

Impact

80M+

Impressions

20,000+

Event Attendees

Strong

Product Adoption

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