Campaign Case Study
RAZER x MANIAC
Awareness | Community Activation
2024
Overview
Maniac partnered with Razer to drive awareness for the Razer Iskur chair and BlackShark headphones through creator-led content across India's gaming community.
Approach
We activated top PC and mobile gaming creators to organically integrate Razer into their daily content — making the products part of real gameplay, not just promotions.
Execution
01
Creators
Jevel, SrishtiPlayz + other top gaming creators
02
Content
Unboxings, reviews, daily live streams
03
Platforms
Instagram Reels, YouTube Live
Impact
5M+
Impressions
Strong
Community Engagement
High
Creator Authenticity
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