Campaign Case Study

RAZER x MANIAC

Awareness | Community Activation

2024
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Overview

Maniac partnered with Razer to drive awareness for the Razer Iskur chair and BlackShark headphones through creator-led content across India's gaming community.

Approach

We activated top PC and mobile gaming creators to organically integrate Razer into their daily content — making the products part of real gameplay, not just promotions.

Execution
01
Creators

Jevel, SrishtiPlayz + other top gaming creators

02
Content

Unboxings, reviews, daily live streams

03
Platforms

Instagram Reels, YouTube Live

Impact
5M+
Impressions
Strong
Community Engagement
High
Creator Authenticity

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