Campaign Case Study
KREO GAME DROP
Product Launch | Brand Activation
2023
Overview
Maniac partnered with Kreo to launch their Naruto Edition peripherals and new gaming chairs through creator-driven engagement.
Approach
We used live, interactive content to educate users while building hype during launch. The focus was on engaging the gaming community through authentic gameplay experiences.
Execution
01
Creator Network
10+ PC gaming creators
02
Content Format
Live streams featuring gameplay + product reviews
03
Audience Engagement
Sub-games, community challenges, and giveaways
Impact
2M+
Impressions
High
Launch Engagement
Strong
Gaming Visibility
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